Writing good headlines

Every time I work with someone on my team about sharing a newsletter or a blog post, we talk about headlines, and I always think of this quote from “The Shipping News”:

Billy: “You have to start by making up some headlines. You know: short, punchy, dramatic headlines. … Tell me the headline.”
Quoyle: “Horizon Fills With Dark Clouds?”
Billy: “Imminent Storm Threatens Village.”
Quoyle: “But what if no storm comes?”
Billy: “Village Spared From Deadly Storm.”

https://www.imdb.com/title/tt0120824/quotes/?item=qt0125243&ref_=ext_shr_lnk

Tags: headlines, quotes, writing