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Posting to LinkedIn

I find LinkedIn a useful platform for publishing content and reaching a wider audience than this blog does. I typically see better engagement on LinkedIn than I do from posting the same content on Twitter too.

But every time I go to post, I get confused between a post and an article.

When you log into LinkedIn, you will see both options:

Which should you use?

Posts

Posts seem to be intended for shorter updates, perhaps with a link to more information at your own blog, or some other site. When posting you get options on how to share:

The limit for posts is 1300 characters (according to https://www.linkedinsights.com/maximum-linkedin-character-counts-and-image-sizes-for-2019/, and a quick test confirmed).

Articles

Articles are intended as more substantive content. For example, a lengthier piece of original content, or even posting the contents from one of your existing blog posts but now directly on LinkedIn, as a way to get it more visible. The limits for articles 40,000 characters. Articles also have more tools and formatting options. You will typically be directed to use the Publisher tool.

Summary

I like this summary from here, that says:

Use a “Post” when your message is short and/or links to third party content . Use an “Article” if you message is longer than just a paragraph and is largely your own thoughts.

 

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